Thursday, January 17, 2008

Web tv programming - multiple revenue streams for conglomerates

As conglomerates prepare new television programming for the web, like Trenches, Broadband ran a news story yesterday that indicates just how those conglomerates are going to generate revenue. See Time Warner Cable Eyeing Overage Charges?

The story indicates that Time Warner Cable is going to test the implementation of overage charges for its RoadRunner cable broadband service. Ultimately this could lead to ISP's charging for heavy usage. Of course, to watch web distributed tv programming you will buy a higher usage tier service.

So Time-Warner subsidiaries could actually shift programming to the web, place unskippable ads in it or charge you for viewing or both, and then through their cable subsidiary charge you again for viewing the programming.

Now, if they could just find a way to keep from paying the creators of the content for their creativity....

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