TV Week reported today that the local stations division of NBCU just purchased LX.tv in a deal that calls for the new-media shop to produce original entertainment content for all NBC-owned stations. LX.tv produces two shows for NBC-owned WNBC-TV in New York, “Open House NYC” and “LX.tv 1st Look New York,” which run both online and on-air.
This continues the movement by NBCU to expand it tv media universe into the combination of online and on-air. See previous posts Why Broadcast TV Can’t Use Scripted Programming, NBC Direct still in beta cuts ad deal, and Writers Win-Win as NBC Business Strategy Becomes Clearer.
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