Monday, January 28, 2008

NBCU continues its march into new media - this time for locals

TV Week reported today that the local stations division of NBCU just purchased in a deal that calls for the new-media shop to produce original entertainment content for all NBC-owned stations. produces two shows for NBC-owned WNBC-TV in New York, “Open House NYC” and “ 1st Look New York,” which run both online and on-air.

This continues the movement by NBCU to expand it tv media universe into the combination of online and on-air. See previous posts Why Broadcast TV Can’t Use Scripted Programming, NBC Direct still in beta cuts ad deal, and Writers Win-Win as NBC Business Strategy Becomes Clearer.

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