Thursday, January 16, 2020

Peacock TV - a 15,000-pound bird just landed on your streaming video device


Waiting for Comcast/NBCU to determine the best way to deal with streaming has been tough. But now they giant has dropped his Peacock and it is big. Here's links to articles at Deadline Hollywood:
  1. Peacock Programming: List Of NBCUniversal Streaming Service’s Series, Films, Sports, News & More
  2. ‘Two And A Half Men’: NBCU’s Peacock Acquires SVOD Rights To Chuck Lorre Sitcom & ‘George Lopez’
  3. NBCU's Peacock Lands Dick Wolf Library Of 'Law & Order' And 'Chicago' Franchises In Non-Exclusive Deal
  4. NBC’s ‘Tonight Show Starring Jimmy Fallon’ & ‘Late Night With Seth Meyers’ Get Early Streamings On Peacock Premium
  5. Peacock Reveals Launch Date, Pricing And Exclusive Olympic Programming
The first four articles, along with a 15,000-pound shrubbery and lights tower bird, make it clear the huge investment in content that is being made by NBCU, The fifth article outlines the service and pricing strategy which includes three tiers that will be made available:
  • Peacock Free (with commercials)
  • Peacock Premium (with commercials)
  • Peacock Premium Commercial-Free
Peacock Free will be free to everyone. It will offer 7,500± hours of programming with commercials, including a selection of classic TV series and movies, next-day streaming of some broadcast shows, Spanish-language content and a curated collection of news and sports programming.

Peacock Premium will be free to Comcast and Cox cable TV subscribers and $5/mo for everyone else. It will offer 15,000± hours of programming with commercials and early access to late night talk shows.

Peacock Premium Commercial-Free will cost $5/mo for Comcast and Cox cable TV subscribers and $10/mo for everyone else. Content will be the same 15,000± hours of programming and early access to late night talk shows, but all without commercials.

Regarding the rollout associated with the Olympics, the fifth article says:
"Peacock will offer extensive coverage of the Tokyo Olympics, some of it exclusive. Peacock will feature live coverage of the Opening and Closing Ceremonies before they air on NBC in primetime. It will also stream three daily Olympic shows. That lineup includes Tokyo Live, with live coverage of one particularly compelling event from the day; Tokyo Daily Digest, with midday highlights; and Tokyo Tonight, a complement to the primetime show that is designed to help audiences catch up on the day’s events."​
This Comcast-owned NBCU creature can't be ignored and should not be taken lightly. Scroll carefully through the lists in the first article linked above. Not only will they have all the old “Law and Order” shows and the Paramount Network hit “Yellowstone,” they will be offering new versions of “Saved by the Bell” and “Battlestar Galactica,” the true crime “Dr. Death,” featuring the actors Jamie Dornan and Alec Baldwin, and an adaptation of “Brave New World” with Demi Moore.

How this mixes in over the next decade with Netflix, Amazon Prime,Disney+, Apple+, HBO Max, Acorn TV, CW Seed, YouTube TV and the gazillion other streaming services out there is going to be interesting.

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