Time Warner Cable's refusal to even consider Viacom's proposed 25%± increase in carriage fees is an action deserving of commendation and a medal. If Viacom wants to demonstrate how much these channels are worth, unpackage them, set a price for each, have TWC add on it’s costs and a modest profit, and agree to an optional carry contract based upon some drop number like less than 10% of cable customers in a service area. Give the same contract to all carriers, cable and satellite. We’ll see if anything but Nick, MTV, and Comedy Central can survive. (And maybe not all of those.)
Most certainly the time has come to let me subscribe to Comedy Central and dump the rest of those. If I really want to watch "Spongebob", I’ll go to the Nick web site where I can also play games. In fact, if I could get Dish Network to dump Viacom right now, I'd watch Comedy Central shows on the web.
Viacom, of course, is one of those greedy media conglomerates that's telling SAG this isn't the time for seeking more money.